GSF
Car Parts as we know it today, combines 5 previously separate companies,
3 of which had been in competition with each other for many years.
The
GSF story really starts in 1977 when Stan West started a company called
Vee Wee, specialising in VW parts, as the name suggests! Vee
Wee was sold in 1981 when a very rich Swede made Stan, as is said,
an offer he couldn’t refuse. The buying company was KAW, Stan joined
KAW and in 1982 became boss of KAW and again of his old company Vee
Wee, but a disagreement between Stan & the owners of KAW caused Stan
to leave in 1985.
In 1987
Stan West and well known Kiwi, Maurice Forde started a new company
called German & Swedish, and in that same year KAW went bust. As the
G & S name suggests, the company traded in parts for all German
& Swedish cars. A new company Tecknik took over the old KAW London
Branches and G & S bought those back just before Tecknik went
bust in 1989. German & Swedish started their operations on a small
scale, but by the early 1990’s were embarking on a planned expansion
scheme, with new branches opening and a large Headquarters building
being acquired in Feltham.
Despite
Stan West’s involvement with VW parts from very early days, there
were also other companies in competition with him in the market place.
Autocavan, a VW parts specialist was started by Geoff Thomas
in around 1972, and by the 1980’s had expanded their operations to
include several regional branches. In 2000, GSF Car Parts acquired
Autocavan, and their Farnham HQ is now a GSF branch managed by long
serving Autocavan VW guru Andy Pearce.
URO,
started by Tony Hale around 1974 was a Birmingham based VW/Audi parts
supplier who had also expanded rapidly, initially by the take over
of the old KAW non London branches. They had acquired large premises
in Castle Bromwich, and had opened a regional network of branches.
URO were acquired by GSF in 2001, and the old URO premises are now
the main GSF Group warehouse, following considerable extension, giving
over 100,000 sq ft of space!
In April
2000, German & Swedish departed from their traditional market, and
also renamed the company as German Swedish & French! This was
the result of a merger with a company called Andyspares which
had started in 1982 and was different to the others in the G&S Group
in that they specialised in French car parts; Citroen, Peugeot & Renault.
(Stuart Bartlett who brought Andyspares into the GSF fold has
rejoined GSF as our Director in charge of Branches) The French business
was transferred to the main GSF HQ at Heathrow from Andyspares at
Reading, where it now comfortably co-habits with the staff from the
old G&S.
That
completes the GSF company history. Today, GSF employ around 700 people
of all ages from 16 to 65 in 55 locations, including Northern Ireland
and Eire. There are over 250 GSF vans on the road, and the company
has a turnover in excess of £50m.
Despite
the various takeovers and mergers, we still have many long serving
members of staff to ensure continuity, plus of course the Group employs
various members of the West family! Stan West is now the GSF Chairman,
and his sons Jonny and David are employed by GSF, whilst his brother
Jack is manager of our Trafford Park branch.
Andy
Pearce, Farnham Branch manager, joined Autocavan in 1973, Richard
Chadbourne, our Sales Rep started in KAW around 1974 and been
everywhere since! Kerry Baxter, now the Sales Manager at GSF
Birmingham, started in KAW in 1974, then was Manager of the Bristol
branch for around 15 years. Maurice Forde, one of the original
founders of G&S, is now the GSF Purchasing Director. Basil Palmer
joined Vee Wee in 1980 aged 16 and is now the Operations Manager at
GSF Heathrow. Following stints at VW dealerships and various independents,
Heathrow Sales Director Dave Atkinson joined G&S in 1992. Ex
KAW and URO VW parts specialist Andy Stevens has just clocked
up 25 years service to the Group, and is now at our Birmingham HQ.
The list goes on...........
The
GSF Group is very proud of its achievements since the early days,
and we are now one of the largest independent motor factors in the
UK. We must thank our staff for their hard work over the years, and
now we look forward to continued expansion. As ever, our ethos is
to give you, the Customer, the parts that you require with good service
and value for money. It is our belief that expansion is achieved as
the result of this ethos, combined with continuity and reliability.
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